B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- click through rate lift for Email campaigns containing video (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dropzerodigital.com
Primary
Tier C
https://dropzerodigital.com/tips-to-improve-email-marketing-campaigns/ ↗
Source Article
6 Simple Expert Tips To Improve Your Email Marketing Campaigns
We are an award-winning email marketing agency, so we know a thing or two about how to improve email marketing campaigns. So, we thought we’d share the knowledge and give you our top tips for getting more from your strategy.
Our tailored email marketing strategies deliver an average revenue of 37.5%…
Original Research
dropzerodigital.com
· Original study ↗
Methodology
Cited video-in-email benchmark; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns containing video: 65% click through rate lift. Source: dropzerodigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-emails-ctr-lift-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/video-emails-ctr-lift-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- click through rate lift for Email campaigns containing video<br><small>Source: dropzerodigital.com (2026) · <a href="https://lighthousedata.io/data/video-emails-ctr-lift-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.