B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- click through rate lift for email campaigns with call-to-action buttons (2026)
Call-to-action buttons can boost click-through rates for email campaigns by 20% to 30%.
- Source provides a range of 20%-30%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inwise
Primary
Tier B
https://inwise.com/features/campaigns/call-to-action-button-powered-by-ai/ ↗
Source Article
Call-to-action button powered by AI - inwise
An effective call-to-action button – Using AI
It takes time and effort to create an engaging email campaign or landing page. Your content is interesting, valuable, and the design is eye-catching. However, when checking click-through rates on your call-to-action (CTA) button, there’s a sense of poten…
Original Research
inwise
· Original study ↗
Methodology
Source describes CTAs boosting CTR by 20%-30%; midpoint used. No methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns with call-to-action buttons: 20% click through rate lift. Source: inwise (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cta-button-ctr-lift-email
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cta-button-ctr-lift-email" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate lift for email campaigns with call-to-action buttons<br><small>Source: inwise (2026) · <a href="https://lighthousedata.io/data/cta-button-ctr-lift-email" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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