B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- click through rate lift from personalization for personalized email campaigns (2025)
Personalized email campaigns achieve a 41% higher click-through rate compared to non-personalized campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier B
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Original Research
Litmus
· Original study ↗
Methodology
Cited from Litmus research via Instapage
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 41% | |
| 2025 (current) | 14% | -65.9% |
Segmentation
IndustryMedia
RoleAll marketers
Channelemail
Cite this stat
Plain Text
personalized email campaigns: 41% click through rate lift from personalization. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-lift-2025
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<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate lift from personalization for personalized email campaigns<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/personalized-email-ctr-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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