B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- click through rate lift from personalization for Personalized emails (2025)
Personalized emails achieve 41% higher click-through rates compared to non-personalized versions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://alpacarelay.com/template/welcome-arts-crafts ↗
Source Article
Welcome Email Template for Arts Crafts | AlpacaRelay
- Industries
- Arts & Crafts
- Welcome Email Template
Welcome Email Template for Arts Crafts
AI-generated and quality-scored 88/100 across 8 dimensions using the Email Quality Framework. Built specifically for arts and crafts businesses. Customize with AI in 2 minutes.
This Template Is Scored on the…
Original Research
Litmus
· Original study ↗
Methodology
Cited to Litmus/Instapage 2025 by third-party vendor page
Methodology documented
Segmentation
IndustryeCommerce
Company SizeAll sizes
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Personalized emails: 41% click through rate lift from personalization. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/litmus-personalized-ctr-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/litmus-personalized-ctr-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate lift from personalization for Personalized emails<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/litmus-personalized-ctr-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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