B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8.2%
8.2% -- click through rate lift for Lazurit abandoned-cart emails with non-standard (unicorn) subject lines (2025)
Lazurit abandoned-cart emails with a non-standard (unicorn) subject line achieved an 8.2% higher click rate.
- Results are approximate based on A/A/B testing conducted by Lazurit.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier B
https://maestra.io/blog/cases/lazurit/ ↗
Source Article
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Lazurit Furniture Store: Increase in Revenue from the Abandoned Cart by 84%, Segmentation and A/A/B Testing
Challenges
Increase the revenue of an abandoned cart flow
Solutions
Segment customer…
Original Research
Maestra
· Original study ↗
Methodology
Key takeaway from email subject-line experiments: emotionally charged/non-standard subjects lifted click rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lazurit abandoned-cart emails with non-standard (unicorn) subject lines: 8.2% click through rate lift. Source: Maestra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lazurit-unicorn-subject-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lazurit-unicorn-subject-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.2%</strong> -- click through rate lift for Lazurit abandoned-cart emails with non-standard (unicorn) subject lines<br><small>Source: Maestra (2025) · <a href="https://lighthousedata.io/data/lazurit-unicorn-subject-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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