B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- click through rate lift for nostalgic email campaigns (2023)
Nostalgic email campaigns achieved 41% higher click-through rates than non-nostalgic ones.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://linchpinseo.com/blog/nostalgia-marketing/ ↗
Source Article
Linchpin SEO : Nostalgia Marketing: How to Turn Emotion Into Revenue
In an ever-evolving marketing landscape, one approach seems to possess a timeless appeal – nostalgia marketing. As the name suggests, nostalgia marketing taps into the sentimental memories of the past to forge an emotional connection with consumers. This tactic is not new, but it has taken on fresh …
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study as cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nostalgic email campaigns: 41% click through rate lift. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nostalgic-email-ctr-hubspot
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<blockquote cite="https://lighthousedata.io/data/nostalgic-email-ctr-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate lift for nostalgic email campaigns<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/nostalgic-email-ctr-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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