B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- click through rate lift for Kate Spade interactive email polls (2025)
Kate Spade found that using live polls in interactive emails increased click-through rate (CTR) by 84%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kate Spade
Primary
Tier C
https://www.velocityconsultancy.com/interactive-email-layouts-how-to-get-more-clicks-taps-and-engage… ↗
Source Article
Interactive Email Layouts: How To Get More Clicks, Taps, And Engagement | Velocity Consultancy
Interactive email layouts are emails that incorporate built-in interactive elements. Users can interact with them and trigger an event within the same email.
By bringing the landing page directly within the inbox, you remove the friction from the task of taking action, making the journey smoother an…
Original Research
Kate Spade
· Original study ↗
Methodology
Case study of live poll emails by Kate Spade, cited in blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kate Spade interactive email polls: 84% click through rate lift. Source: Kate Spade (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kate-spade-interactive-polls-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/kate-spade-interactive-polls-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- click through rate lift for Kate Spade interactive email polls<br><small>Source: Kate Spade (2025) · <a href="https://lighthousedata.io/data/kate-spade-interactive-polls-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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