B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

18%

18% -- click through rate lift for Agencies using AI-driven targeting (2026)

2026  · 24marketreports.com

Agencies employing AI-driven targeting achieved an average 18% increase in click-through rates according to recent industry surveys.

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Attribution: 24marketreports.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Agencies using AI-driven targeting
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
24marketreports.com Primary Tier C
https://www.24marketreports.com/services/global-media-advertising-placement-agency-market ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Media Advertising Placement Agency Market - AI Innovation, Industry Adoption and Global Forecast 2026-2034
- 29 August 2026 - Services - 158 Pages - Report code : 24WT-8091774 4.7 (1288) ProjectedMarket Expansion Growth Rate 11.4% Leading Region North America Emerging Region AsiaPacific Industry Perspective Analyst View Media advertising placement agencies are essential partners for brands seeking effici…
Original Research
24marketreports.com · Original study ↗

Cited industry surveys

Methodology documented
Industrymarketing
Plain Text
Agencies using AI-driven targeting: 18% click through rate lift. Source: 24marketreports.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-targeting-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/ai-targeting-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate lift for Agencies using AI-driven targeting<br><small>Source: 24marketreports.com (2026) · <a href="https://lighthousedata.io/data/ai-targeting-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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