B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2
2 -- click through rate lift for Personalized email marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trymaas.com
Primary
Tier C
https://www.trymaas.com/blog/how-to-get-started-with-email-marketing-101/ ↗
Source Article
How to Get Started with Email Marketing 101 | Digital Marketing Blog | MaaS
Email marketing is an essential part of any marketing campaign but also a powerful tool to use on its own. It offers a chance to connect with people who are interested in your offering and to engage them with eye-catching content.
Essentially, it’s a unique opportunity to show up directly in your ta…
Original Research
trymaas.com
· Original study ↗
Methodology
Multiplier comparing personalized vs non-personalized emails; baseline number not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized email marketing: 2 click through rate lift. Source: trymaas.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-lift-2-5x
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<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-lift-2-5x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- click through rate lift for Personalized email marketing<br><small>Source: trymaas.com (2026) · <a href="https://lighthousedata.io/data/personalized-email-ctr-lift-2-5x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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