B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate lift for Airtasker email marketing to US and UK users featuring Trustpilot content (2026)
Airtasker experienced a 15% higher email click-through rate when marketing emails directed at US and UK users featured its TrustScore compared to average emails without Trustpilot content.
- Relative lift; baseline CTR not provided
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot
Primary
Tier A
https://au.business.trustpilot.com/customer-stories/auto/airtasker-tasked-trustpilot-as-the-marketin… ↗
Source Article
Airtasker tasked Trustpilot as the marketing engine to help it grow in new regions
Original Research
Trustpilot
· Original study ↗
Methodology
Relative lift: emails including Airtasker's 4.3 TrustScore had a CTR 15% higher than Airtasker's average email CTR without Trustpilot content; no absolute CTR baseline or test period stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Airtasker email marketing to US and UK users featuring Trustpilot content: 15% click through rate lift. Source: Trustpilot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airtasker-email-ctr-lift-trustpilot-15-pct
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<blockquote cite="https://lighthousedata.io/data/airtasker-email-ctr-lift-trustpilot-15-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate lift for Airtasker email marketing to US and UK users featuring Trustpilot content<br><small>Source: Trustpilot (2026) · <a href="https://lighthousedata.io/data/airtasker-email-ctr-lift-trustpilot-15-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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