B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- click through rate lift for email campaigns including video (2026)
Email campaigns that include video can see click-through rates increase by 13%.
- Stated as an observed potential increase ('can see click-through rates jump by 13%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/how-to-embed-video-in-email/ ↗
Source Article
How to Embed Video in Email to Boost Engagement
The fastest and most reliable way to get video into your emails isn't actually embedding the video file itself. Since true video playback isn't supported everywhere, the smartest move for any ecommerce brand is to use a clickable static image or an animated GIF. This links your customers straight to…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
Cited statistic; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email campaigns including video: 13% click through rate lift. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-email-ctr-lift-13
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<blockquote cite="https://lighthousedata.io/data/video-email-ctr-lift-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- click through rate lift for email campaigns including video<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/video-email-ctr-lift-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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