B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54.79%
54.79% -- click through rate lift for Segmented (relevant) email campaigns vs. bulk email messages (2025)
Sending relevant/segmented messages increases click-through rates by 54.79% compared to bulk messages.
- Underlying research study not cited by name
Lighthouse Research Team
Last verified:
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Evidence graded
Value
54.79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
A Complete Guide to Email Segmentation — Email Industries
Email segmentation is the process of dividing your email lists into categories for better outreach. Marketers can segregate contacts based on shared values and preferences and send personalized messages based on that information.
Successful email segmentation strategies can help you send targeted ca…
Methodology
Relative increase in click-through rates from sending relevant/segmented messages compared to bulk messages; underlying research study not named in the article. Article undated; vintage derived from archive collection date (Mar 2025).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented (relevant) email campaigns vs. bulk email messages: 54.79% click through rate lift. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-campaign-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/segmented-email-campaign-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54.79%</strong> -- click through rate lift for Segmented (relevant) email campaigns vs. bulk email messages<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/segmented-email-campaign-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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