B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- click through rate lift for BDI nonprofit fundraising email clients (2022)
Donors who receive a Welcome Series first have a 15% higher click rate on future emails among BDI clients.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BDI (Bluewater Direct/BDI Agency)
Primary
Tier A
https://bdiagency.com/quick-shot-what-makes-a-good-email-marketing-platform-and-why-its-important/ ↗
Source Article
QUICK SHOT: What Makes a Good Email Marketing Platform (and why it’s important!)
Original Research
BDI (Bluewater Direct/BDI Agency)
· Original study ↗
Methodology
First-party client results from BDI Welcome Series email program
Methodology documented
Segmentation
IndustryNonprofit
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
BDI nonprofit fundraising email clients: 15% click through rate lift. Source: BDI (Bluewater Direct/BDI Agency) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bdi-welcome-series-click-rate-lift
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<blockquote cite="https://lighthousedata.io/data/bdi-welcome-series-click-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate lift for BDI nonprofit fundraising email clients<br><small>Source: BDI (Bluewater Direct/BDI Agency) (2022) · <a href="https://lighthousedata.io/data/bdi-welcome-series-click-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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