B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- click through rate lift for personalized email campaigns (2025)
Personalized email campaigns have a 26% higher click-through rate according to HubSpot.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://bestow.in/email-marketing-strategies-for-maximum-roi ↗
Source Article
Why Is Email Marketing Still Relevant in 2025
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 14% | |
| 2020 | 41% | +192.9% |
| 2023 | 41% | 0% |
| 2025 (current) | 26% | -36.6% |
| 2026 | 14% | -46.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 26% click through rate lift. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-26-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-26-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- click through rate lift for personalized email campaigns<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/personalized-email-ctr-26-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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