Click Through Rate
Statistics & Benchmarks

Verified click through rate data across 3 regions. Sourced from primary research and validated with evidence grading.

1082 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

58 stats
Established Email Campaigns B2B
30.000000%
Percentage 2026
Mailchimp marketing
2.600000%
Percentage 2025
Ajax webshop marketing
27.500000%
Percentage 2026
Email campaigns marketing
4.000000%
Percentage 2026
instant credit card ads in paid search finance campaigns marketing
5.200000%
Percentage 2026
Google Users Media
8.000000%
Percentage 2025
Global email marketing marketing
2.300000%
Percentage 2023
Email channel for Pik Group's CRM marketing marketing
24.000000%
Percentage 2018
AI chat platform with 'Related Products' ads marketing
80.000000%
Percentage 2026
first search engine results page marketing
71.330000%
Percentage 2025
B2B email campaigns B2B
2.130000%
Percentage 2026
Paid results on AI Overview searches marketing
14.600000%
Percentage 2026-02
Recess sampling campaign email follow-up (bean brand) marketing
35.000000%
Percentage 2025
AdCreative.ai marketing
1.780000%
Percentage Q4 2025
Fully AI-generated glossary content (Redefine Marketing Group) marketing
0.230000%
Percentage 2025
Fully human-written glossary content (Redefine Marketing Group) marketing
0.040000%
Percentage 2025
AI-generated with human editing glossary content (Redefine Marketing Group) marketing
0.390000%
Percentage 2025
Give Us Your Poor flimp video email campaign marketing
21.400000%
Percentage 2026
Email campaigns to schools under 200 words marketing
26.400000%
Percentage 2026-2027
Email campaigns to schools containing more than 500 words marketing
32.300000%
Percentage 2026-2027
Email campaigns to schools of 300-399 words marketing
28.800000%
Percentage 2026-2027
Email campaigns to schools offering free resources marketing
33.300000%
Percentage 2026-2027
Paid search advertising (healthcare industry benchmark) marketing
3.270000%
Percentage 2025
Average restaurant email campaigns marketing
2.100000%
Percentage 2026
AI-generated ads on Meta marketing
1.800000%
Percentage 2025
finance email blasts marketing
4.910000%
Percentage 2023
LinkedIn campaigns for specific job titles marketing
3.800000%
Percentage 2026
Rural markets marketing
2.400000%
Percentage 2026
Email marketing in India marketing
2.900000%
Percentage 2024
Email marketing (all industries) marketing
2.130000%
Percentage 2023
ecommerce automated emails marketing
19.900000%
Percentage 2025
ecommerce broadcast campaign emails marketing
13.000000%
Percentage 2025
Feature announcement emails (SaaS industry) marketing
2.000000%
Percentage 2026
browse-without-buy trigger emails Retail
13.000000%
Percentage 2026
e-commerce email marketing marketing
15.000000%
Percentage 2025
Global Data Innovation (HubSpot post-migration marketing email) marketing
7.400000%
Percentage 2025
InnovateTech Solutions B2B SaaS paid campaign marketing
0.800000%
Percentage 2026
Paid search marketing
0.580000%
Percentage 2025
emails with images marketing
2.780000%
Percentage 2025
MARS® campaign email marketing
6.660000%
Percentage 2025
AI Overviews link clicks marketing
1.000000%
Percentage 2026
Hairstory live shopping email campaigns marketing
18.000000%
Percentage 2025
Silver Bridges Consulting social media advertising social_media_marketing,media_entertainment
0.790000%
Percentage 2025
digital advertising industry marketing
0.460000%
Percentage 2026
porta potty rental paid search marketing
10.800000%
Percentage 2026-07
Social ads with professional video creative marketing
2.800000%
Percentage 2025
Social ads with UGC creative marketing
4.100000%
Percentage 2025
abandoned cart emails marketing
26.000000%
Percentage 2025
Ecommerce email campaigns sent on Friday marketing
8.090000%
Percentage 2026
LinkedIn partner-based advertising emails marketing
10.000000%
Percentage 2026
Higher education paid social on Meta and Instagram (traffic-optimized campaigns) marketing
1.660000%
Percentage 2026
BP Corp AI-generated SEO articles marketing
7.800000%
Percentage 2026-01
email marketing (all industries) marketing
2.270000%
Percentage 2026
gambling industry email marketing marketing
3.300000%
Percentage 2025
Maryland School for the Blind 2025 recruitment social media campaign marketing
1.570000%
Percentage 2025-07
promotional emails marketing
3.200000%
Percentage 2026
abandoned cart emails marketing
8.100000%
Percentage 2026
re-engagement emails marketing
1.800000%
Percentage 2026

UK Region

1 stat
Google's AI Overviews Media
15.000000%
Percentage 2023-05

US Region

1 stat
Social media ad campaign for city engineer recruitment (FCC case study) B2B
2.480000%
Percentage 2024

Compare Click Through Rate Across Regions

See how click through rate benchmarks differ by geography in a single side-by-side view.

View Comparison