B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

0.58%

0.58% -- click through rate for Paid search (2025)

Name: Click Through Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · ANA/DMA

Paid search has an average click-through rate (CTR) of 0.58%.

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Attribution: ANA/DMA View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

0.58%

Unit

Percentage

Data Vintage

2025

Entity

Paid search

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ANA/DMA Primary Tier B

https://directmail.io/direct-mail-roi ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Direct Mail ROI: How to Calculate It (2026) | DirectMail.io

Direct mail ROI: how to calculate it. Direct mail to house lists averages a 161% return — the highest of any paid channel (ANA, 2023). Here's the ROI formula, the break-even math, an example you can copy, and the levers that move return per campaign. What is the ROI of direct mail? ROI tells you whe…

Original Research

ANA/DMA · Original study ↗

Methodology

Comparison table citing ANA/DMA Response Rate Report, 2025

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Paid search: 0.58% click through rate. Source: ANA/DMA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-ctr-0-58

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<blockquote cite="https://lighthousedata.io/data/paid-search-ctr-0-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.58%</strong> -- click through rate for Paid search<br><small>Source: ANA/DMA (2025) · <a href="https://lighthousedata.io/data/paid-search-ctr-0-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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