B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.5%
10.5% -- click through rate for Bandsintown Pro Promoted Email (Wilco UK/Europe campaign) (2023-02)
Kilimanjaro's Bandsintown Pro Promoted Email campaign for Wilco achieved an email click-through rate of 10.5%.
- The metric is labeled 'EMAIL CLICK-THROUGH RATE' in the source, but mathematically corresponds to 573 clicks divided by 5,457 opens (Click-to-Open Rate / CTOR).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2023-02
Entity
Sample Size
20,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bandsintown Pro
Primary
Tier A
https://www.bandsintown.pro/promoters/case-studies/wilco ↗
Source Article
Wilco | Bandsintown Pro
top of page
Indie rock icons Wilco were set to perform a series of headline shows across the UK and Europe in summer 2023.
To boost awareness and ticket sales, UK promoter Kilimanjaro used Bandsintown Pro to send a Promoted Email campaign targeting Wilco fans and fans of similar artists in the regio…
Original Research
Bandsintown Pro
· Original study ↗
Methodology
Platform case study: 573 clicks from 5,457 opens of a 20,000-email campaign sent Feb 24, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bandsintown Pro Promoted Email (Wilco UK/Europe campaign): 10.5% click through rate. Source: Bandsintown Pro (2023-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wilco-bandsintown-promoted-email-ctr-2023
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<blockquote cite="https://lighthousedata.io/data/wilco-bandsintown-promoted-email-ctr-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- click through rate for Bandsintown Pro Promoted Email (Wilco UK/Europe campaign)<br><small>Source: Bandsintown Pro (2023-02) · <a href="https://lighthousedata.io/data/wilco-bandsintown-promoted-email-ctr-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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