B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- click through rate for Hairstory live shopping email campaigns (2025)
Hairstory achieved an 18% email CTR in connection with their live shopping strategy/campaigns powered by Loup.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loup
Primary
Tier B
https://loup.ai/resources/case-studies/hairstory ↗
Source Article
Hairstory Case Study
Case Study
22%
Purchase Rate
18%
Email CTR
5X
ROI
Overview
Learn how Hairstory is using live shopping to educate, drive sales and create a new channel for B2B2C engagement and real-time interactive customer experiences for its consumers and hairdresser resellers.
The Challenge
Hairstory wanted to re…
Original Research
Loup
· Original study ↗
Methodology
Vendor case study reporting email click-through rate for Hairstory live shopping
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hairstory live shopping email campaigns: 18% click through rate. Source: Loup (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hairstory-live-shopping-email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hairstory-live-shopping-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate for Hairstory live shopping email campaigns<br><small>Source: Loup (2025) · <a href="https://lighthousedata.io/data/hairstory-live-shopping-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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