B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.4%
3.4% -- click through rate for email marketing messages (2023)
Email interaction has a click-through rate of 3.4%.
- Secondary benchmark cited from FinancesOnline without primary source details or methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
FinancesOnline
Primary
Tier C
https://terragongroup.com/sms-marketing-templates-to-drive-engagement/ ↗
Source Article
SMS Marketing: Templates to Drive Engagement
SMS Marketing: Templates to Drive Engagement
If Short Message Service (SMS) is not part of your marketing plan for 2023, then you’re probably sleeping on a winning strategy that businesses are fast adopting. With a mobile device in nearly every consumer’s pocket, many Businesses have found success w…
Also cited by
Advertisemint
https://www.advertisemint.com/opt-in/
2026-09-24
Email Optimization Shop (Jeanne Jennings)
https://emailopshop.com/1q-2016-industry-benchmarks-highest-open-rates-but-click…
2026-09-19
Original Research
FinancesOnline
· Original study ↗
Methodology
Email CTR benchmark cited within an SMS-vs-email comparison from FinancesOnline compilation; no methodology or year provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing messages: 3.4% click through rate. Source: FinancesOnline (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-through-rate-3-4
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-through-rate-3-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.4%</strong> -- click through rate for email marketing messages<br><small>Source: FinancesOnline (2023) · <a href="https://lighthousedata.io/data/email-click-through-rate-3-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.