C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
1.8%
1.8% -- click through rate for AI-generated ads on Meta (2025)
According to Meta's 2025 creative testing data, the average click-through rate for AI-generated ads is 1.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
AdsGPT
Primary
Tier B
https://adsgpt.io/blog/ai-ads-are-underperforming-heres-the-real-fix/ ↗
Source Article
AI Ads Are Underperforming: Here's The Real Fix
AI-generated ads are, on average, losing to human-crafted ones by a wide margin. Meta’s 2025 creative testing data puts average CTR at 1.8% for AI ads versus 2.9% for human-crafted ones. If you’ve been pumping out AI creatives and wondering why performance is flat, that’s your answer. The problem is…
Also cited by
Original Research
AdsGPT
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
AI-generated ads on Meta: 1.8% click through rate. Source: AdsGPT (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ai-ads-ctr-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-ai-ads-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- click through rate for AI-generated ads on Meta<br><small>Source: AdsGPT (2025) · <a href="https://lighthousedata.io/data/meta-ai-ads-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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