B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6.66%
6.66% -- click through rate for MARS® campaign email (2025)
The MARS® Wrigley campaign email achieved a click-through rate of 6.66% against a benchmark of 4.5%.
- Reported specifically under results for the young adult cohort / campaign emails
- Benchmark was 4.5%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media (EssenceMediacom / Amazon Ads)
Primary
Tier A
https://www.wppmedia.com/case-studies/mars-redefines-reward-with-world-first-amazon-media-partnershi… ↗
Source Article
Mars Rewards Everyday Wins with Amazon Partnership | WPP Media
Challenge
To supercharge MARS® bars’ market position, we tapped into a key consumer truth that not everyone’s achievements throughout the day get the rewards they deserve.
Skip to contentSkip to footerMARS® for you that did that thing you did
Challenge
'For You Who Did That Thing You Did'
Our brief …
Original Research
WPP Media (EssenceMediacom / Amazon Ads)
· Original study ↗
Methodology
Campaign email performance vs 4.5% benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MARS® campaign email: 6.66% click through rate. Source: WPP Media (EssenceMediacom / Amazon Ads) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mars-email-ctr-benchmark
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mars-email-ctr-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.66%</strong> -- click through rate for MARS® campaign email<br><small>Source: WPP Media (EssenceMediacom / Amazon Ads) (2025) · <a href="https://lighthousedata.io/data/mars-email-ctr-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.