B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.1%
2.1% -- click through rate for Average restaurant email campaigns (2026)
The average restaurant email campaign has a click-through rate of 2.1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
ionhospitality.com
Primary
Tier C
https://www.ionhospitality.com/2026/05/25/restaurant-email-campaign-examples-that-fill-tables/ ↗
Source Article
Restaurant Email Campaign Examples That Fill Tables
TL;DR:
- Effective restaurant email marketing aligns campaigns with each guest’s lifecycle to boost reservations and engagement.
- Structured sequences like welcome, promotional, and win-back emails outperform single messages, especially when timed correctly.
Most restaurants send emails. Few actual…
Also cited by
VerticalResponse
http://www.verticalresponse.com/about/news?page=3
2026-09-17
Original Research
ionhospitality.com
· Original study ↗
Methodology
Stated as the average click-through rate benchmark for restaurant email campaigns; underlying data source not attributed in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average restaurant email campaigns: 2.1% click through rate. Source: ionhospitality.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-email-campaign-ctr-2-1
HTML Embed
<blockquote cite="https://lighthousedata.io/data/restaurant-email-campaign-ctr-2-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- click through rate for Average restaurant email campaigns<br><small>Source: ionhospitality.com (2026) · <a href="https://lighthousedata.io/data/restaurant-email-campaign-ctr-2-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.