B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.3%
2.3% -- click through rate for Global email marketing (2023)
According to Campaign Monitor's 2023 report, the global average email click-through rate was 2.3%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Campaign Monitor
Primary
Tier C
https://kat-artizo.com/what-is-edm-in-marketing/ ↗
Source Article
What is an EDM in Marketing? Definition & Why It Still Works in 2025 - Katartizo
We’re living in an era of instant dopamine. A world where Gen Z scrolls through a dozen TikToks in the time it takes to brew coffee, where brand discovery happens on Instagram Reels, and where “email marketing” sounds about as trendy as using Internet Explorer. But look closer, and the picture chang…
Also cited by
2026-09-25
Letterhead (tryletterhead.com)
https://www.tryletterhead.com/blog/cross-brand-newsletter-analytics.html
2026-09-20
2026-09-30
2026-09-25
Original Research
Campaign Monitor
· Original study ↗
Methodology
Cited from Campaign Monitor 2023 report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 3.9% | |
| 2023 (current) | 2.3% | -41.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global email marketing: 2.3% click through rate. Source: Campaign Monitor (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- click through rate for Global email marketing<br><small>Source: Campaign Monitor (2023) · <a href="https://lighthousedata.io/data/email-ctr-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.