B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
4.1%
4.1% -- click through rate for Social ads with UGC creative (2025)
Social ads featuring UGC video achieve an average click-through rate of 4.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://greenfroglabs.com/blog/ugc-vs-professional-video-performance-data ↗
Source Article
A $500 video shot on an iPhone in someone's kitchen outperformed a $50,000 brand film on Instagram. It happens. It also happens that a $50,000 brand film generates 40x more revenue than 100 UGC clips combined. Both statements are true, which is exactly why the "UGC vs professional video" debate prod…
Original Research
Meta
· Original study ↗
Methodology
Meta Business 2025 Creative Insights Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social ads with UGC creative: 4.1% click through rate. Source: Meta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-social-ad-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/ugc-social-ad-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.1%</strong> -- click through rate for Social ads with UGC creative<br><small>Source: Meta (2025) · <a href="https://lighthousedata.io/data/ugc-social-ad-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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