B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.1%
8.1% -- click through rate for abandoned cart emails (2026)
The average click-through rate (CTR) for abandoned cart emails is 8.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Find Your SaaS
Primary
Tier B
https://find-your-saas.com/email-marketing-benchmarks-2026 ↗
Source Article
Email Marketing Benchmarks 2026 — Open Rates, CTR & More | Find Your SaaS
EMAIL MARKETING GUIDE
The numbers every email marketer needs to know in 2026 — broken down by industry, list size, and send frequency.
📋 In This Guide
Average email open rates have shifted significantly since Apple's Mail Privacy Protection (MPP) changed how opens are tracked. In 2026, an open rate …
Original Research
Find Your SaaS
· Original study ↗
Methodology
Average CTR for abandoned cart emails
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 20% | |
| 2025 | 26% | +30.0% |
| 2026 (current) | 8.1% | -68.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
abandoned cart emails: 8.1% click through rate. Source: Find Your SaaS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-ctr-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/abandoned-cart-ctr-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.1%</strong> -- click through rate for abandoned cart emails<br><small>Source: Find Your SaaS (2026) · <a href="https://lighthousedata.io/data/abandoned-cart-ctr-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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