B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.27%
2.27% -- click through rate for email marketing (all industries) (2026)
Brevo's 2026 benchmark reports an average email click-through rate of 2.27% across all industries.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brevo
Primary
Tier A
https://www.brevo.com/blog/healthcare-email-marketing/ ↗
Source Article
Healthcare Email Marketing: Compliance, Strategy & Examples | Brevo
Healthcare providers face a challenge most marketers don't: every email you send sits at the intersection of patient care and regulatory risk. Send the wrong content, store data the wrong way, or target the wrong people, and you're not just dealing with a low open rate. You're dealing with a potenti…
Original Research
Brevo
· Original study ↗
Methodology
Brevo 2026 email benchmark report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 2.13% | |
| 2026 (current) | 2.27% | +6.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing (all industries): 2.27% click through rate. Source: Brevo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ctr-all-industries-2-27
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<blockquote cite="https://lighthousedata.io/data/average-ctr-all-industries-2-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.27%</strong> -- click through rate for email marketing (all industries)<br><small>Source: Brevo (2026) · <a href="https://lighthousedata.io/data/average-ctr-all-industries-2-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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