B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
35%
35% -- click through rate for Recess sampling campaign email follow-up (bean brand) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
46,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recess
Primary
Tier B
https://www.recess.is/customer/beans-brand ↗
Source Article
Leading premium bean brand wins new customers ages 45-65 through product sampling | Recess
If we were to tell you that an omnichannel product sampling campaign that included only 11 brand activation event locations reached nearly a quarter million potential customers, you might think we were making numbers up. But we’re not.
It may seem un-bean-liveable but with the power of a leading bea…
Original Research
Recess
· Original study ↗
Methodology
Click-through rate on ~46,000 targeted emails following sampling campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Recess sampling campaign email follow-up (bean brand): 35% click through rate. Source: Recess (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bean-brand-email-ctr
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<blockquote cite="https://lighthousedata.io/data/bean-brand-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- click through rate for Recess sampling campaign email follow-up (bean brand)<br><small>Source: Recess (2025) · <a href="https://lighthousedata.io/data/bean-brand-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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