B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- click through rate for abandoned cart emails (2025)
Abandoned cart emails have an average click-through rate of 26%.
- Secondary citation of unnamed studies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
learningrevolution.net
Primary
Tier C
https://www.learningrevolution.net/email-sequences/ ↗
Source Article
17+ Essential Email Sequences For Online Course Creators [With Templates & Examples]
TL;DR – What is an Email Sequence & Why It Matters For Course Creators (2025)
An email sequence is an automated series of emails sent to subscribers on a schedule or when they take a specific action (signing up, adding a course to cart, finishing a module, etc.). For course creators, email sequences…
Original Research
learningrevolution.net
· Original study ↗
Methodology
Cited by Learning Revolution as 'according to studies'; original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 20% | |
| 2025 (current) | 26% | +30.0% |
| 2026 | 8.1% | -68.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
abandoned cart emails: 26% click through rate. Source: learningrevolution.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandoned-cart-email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandoned-cart-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- click through rate for abandoned cart emails<br><small>Source: learningrevolution.net (2025) · <a href="https://lighthousedata.io/data/abandoned-cart-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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