B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2.13%
2.13% -- click through rate for Email marketing (all industries) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.13%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
LinkUTM
Primary
Tier A
https://linkutm.com/glossary/ctr ↗
Source Article
CTR: What Click-Through Rate Means and How to Calculate It
Click-Through Rate (CTR)
Click-through rate (CTR) is the percentage of people who click on a link, ad, or search result after seeing it. CTR stands for click-through rate. It measures how effectively a headline, ad creative, or search snippet captures attention and drives the next click. Marketers u…
Also cited by
2026-09-30
Original Research
LinkUTM
· Original study ↗
Methodology
Mailchimp benchmarks
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 2.13% | |
| 2026 | 2.27% | +6.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing (all industries): 2.13% click through rate. Source: LinkUTM (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-marketing-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-marketing-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.13%</strong> -- click through rate for Email marketing (all industries)<br><small>Source: LinkUTM (2023) · <a href="https://lighthousedata.io/data/email-marketing-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.