B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.66%
1.66% -- click through rate for Higher education paid social on Meta and Instagram (traffic-optimized campaigns) (2026)
Higher education traffic-optimized paid social campaigns on Meta and Instagram achieved an average click-through rate of 1.66%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
1.66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EducationDynamics
Primary
Tier B
https://highereducationmarketinginstitute.com/blog/ai-search-visibility-human-touch-driving-enrollme… ↗
Source Article
Front Door to Enrollment: AI Visibility, Human Touch, Real Results • Higher Education Marketing Institute
Prospective students are not starting on your homepage anymore. They are starting with AI. This week’s insights converge on a single truth. Visibility in AI summaries and intent led search is now as mission critical as traditional SEO. Institutions that pair structured data, authoritative PR signals…
Original Research
EducationDynamics
· Original study ↗
Methodology
EducationDynamics analysis of 60M paid social impressions on Meta and Instagram
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Higher education paid social on Meta and Instagram (traffic-optimized campaigns): 1.66% click through rate. Source: EducationDynamics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/highered-paid-social-ctr-meta-educationdynamics
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<blockquote cite="https://lighthousedata.io/data/highered-paid-social-ctr-meta-educationdynamics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.66%</strong> -- click through rate for Higher education paid social on Meta and Instagram (traffic-optimized campaigns)<br><small>Source: EducationDynamics (2026) · <a href="https://lighthousedata.io/data/highered-paid-social-ctr-meta-educationdynamics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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