Engagement Rate
Statistics & Benchmarks

Verified engagement rate data across 5 regions. Sourced from primary research and validated with evidence grading.

212 data points · 5 regions · Updated 2026-10-02

Compare by Region

Global Region

51 stats
22.850000%
Percentage 2026
2.550000%
Percentage 2026
0.340000%
Percentage 2026
Grace (@uxceo) influencer_marketing
34.980000%
Percentage 2026
Images media_entertainment
3.150000%
Percentage 2026
Interactive Ads marketing
60.000000%
Percentage 2026
0.970000%
Percentage 2024
9.220000%
Percentage 2026-06
92.000000%
Percentage 2026
92.000000%
Percentage 2026
1.200000%
Percentage 2025
CAVALLUNA Media
3.790000%
Percentage 2026
millennials marketing
88.000000%
Percentage 2025
0.440000%
Percentage 2026
TikTok social_media_marketing,automotive
2.600000%
Percentage 2026
Microsoft Copilot media_entertainment
62.800000%
Percentage 2026
7.800000%
Percentage 2026
Dove 'Dear Influencers' campaign Beauty & Personal Care
5.650000%
Percentage 2024
3.130000%
Percentage 2026
3.450000%
Percentage 2025
0.300000%
Percentage 2026
3.900000%
Percentage 2026
4.900000%
Percentage 2026
2.500000%
Percentage 2026
5.420000%
Percentage 2025
SMS messages marketing
15.000000%
Percentage 2026
David's Tea Retail
0.550000%
Percentage 2026
3.690000%
Percentage 2026
91.000000%
Percentage 2026
0.450000%
Percentage 2025
2.430000%
Percentage 2025
1.600000%
Percentage 2026
Local Dealerships marketing
4.800000%
Percentage 2026
Amazon Ads Beauty marketing
4.900000%
Percentage 2026
4.700000%
Percentage 2024
5.370000%
Percentage 2026
3.360000%
Percentage 2026
TikTok marketing
5.750000%
Percentage 2026-01
6.230000%
Percentage 2026
4.950000%
Percentage 2026
LinkedIn posts marketing
6.600000%
Percentage 2026
59.000000%
Percentage 2026
40.000000%
Percentage 2026
59.000000%
Percentage 2022
Facebook users marketing
0.150000%
Percentage 2024
3.000000%
Percentage 2024
7.220000%
Percentage 2026
5.830000%
Percentage 2026
1.160000%
Percentage 2026
0.300000%
Percentage 2026
1.910000%
Percentage 2026

FR Region

1 stat
traditional influencers with 1000-5000 followers social_media_marketing,influencer_marketing
5.080000%
Percentage 2019

Canada Region

1 stat
Themindfulblonde social_media_marketing,influencer_marketing,ecommerce
6.830000%
Percentage 2026

US Region

6 stats
20.130000%
Percentage 2024
12.000000%
Percentage 2023
20.000000%
Percentage 2026
35.000000%
Percentage 2022-08
0.510000%
Percentage 2026
0.360000%
Percentage 2026

EMEA Region

1 stat
15.800000%
Percentage 2026

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