B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
5.42%
5.42% -- engagement rate for Interactive Ctv Campaigns (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
Innovid
Primary
Tier A
https://newdigitalage.co/advertising/interactive-ctv-outpaces-interactive-video-on-mobile-and-pc/ ↗
Source Article
Interactive CTV outpaces Interactive Video on mobile and PC - New Digital Age
In an analysis of over 286 billion video ad impressions across mobile, desktop, CTV devices, and social platforms, Innovid has found that interactive CTV campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics.
Interacti…
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influencermarketinghub.com
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2026-08-17
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-17
Original Research
Innovid
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interactive Ctv Campaigns: 5.42% engagement rate. Source: Innovid (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-ctv-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/interactive-ctv-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.42%</strong> -- engagement rate for Interactive Ctv Campaigns<br><small>Source: Innovid (2025) · <a href="https://lighthousedata.io/data/interactive-ctv-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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