B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

20.13%

20.13% -- engagement rate for Idahoan Foods TikTok campaign (2024)

Name: Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2024 · Fanbytes by Brainlabs

Influencer videos for the Idahoan Foods TikTok campaign achieved an engagement rate of 20.13%.

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Attribution: Fanbytes by Brainlabs View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

20.13%

Unit

Percentage

Data Vintage

2024

Entity

Idahoan Foods TikTok campaign

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Fanbytes by Brainlabs Primary Tier B

https://influencermarketinghub.com/tiktok-marketing-case-studies/?utm_source=dlvr.it&utm_medium=twit… ↗

Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Top 3 TikTok Marketing Case Studies & Insights 2024

2024 has been one hell of a year for TikTok. It is one of the fastest-growing social platforms in the world, overtaking even Facebook & Instagram, and marking a 75% growth since 2020. Not only has TikTok’s user base grown substantially but so has the variety and amount of brands who have flocked to …

Also cited by

statista.com https://www.statista.com/

2026-08-15

socialmediatoday.com https://www.socialmediatoday.com/

2026-08-15

usafacts.org https://usafacts.org/

2026-08-15

gov.idaho.gov https://gov.idaho.gov/

2026-08-15

Original Research

Fanbytes by Brainlabs · Original study ↗

Segmentation

IndustryFood & Beverage RegionUS RoleSocial Media Manager Channelsocial

Cite this stat

Plain Text

Idahoan Foods TikTok campaign: 20.13% engagement rate. Source: Fanbytes by Brainlabs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/idahoan-foods-engagement-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/idahoan-foods-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.13%</strong> -- engagement rate for Idahoan Foods TikTok campaign<br><small>Source: Fanbytes by Brainlabs (2024) · <a href="https://lighthousedata.io/data/idahoan-foods-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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