B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4.7%
4.7% -- engagement rate for Western lifestyle social media influencer accounts (2024)
Social media accounts featuring cowboy aesthetic/Western lifestyle content achieve an average engagement rate of 4.7%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amworldgroup.com
Primary
Tier C
https://amworldgroup.com/blog/cowboy-culture-influence-on-branding-and-marketing ↗
Source Article
Why Cowboy Aesthetic Dominates Fashion & Marketing | AMW®
Saddle Up: Why the Cowboy Aesthetic Is Winning in Fashion and Marketing
The rugged authenticity of rodeo cowboy culture has lassoed its way into the heart of modern branding strategies, transforming how companies communicate with consumers. From Marlboro's iconic cowboy campaigns to Wrangler's champ…
Original Research
amworldgroup.com
· Original study ↗
Methodology
Fashion category average is 1.9%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Western lifestyle social media influencer accounts: 4.7% engagement rate. Source: amworldgroup.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cowboy-influencer-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/cowboy-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.7%</strong> -- engagement rate for Western lifestyle social media influencer accounts<br><small>Source: amworldgroup.com (2024) · <a href="https://lighthousedata.io/data/cowboy-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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