B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
12%
12% -- engagement rate for Hero Cosmetics TikTok campaign (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Hero Cosmetics
Primary
Tier C
https://www.glossy.co/fashion/its-unlike-any-other-social-platform-out-there-how-brands-are-tapping-… ↗
Source Article
'It's unlike any other social platform': How brands are tapping into Gen
Also cited by
statista.com
https://www.statista.com/
2026-08-15
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-15
Original Research
Hero Cosmetics
· Original study ↗
Methodology
Source: Hero Cosmetics
Segmentation
IndustryBeauty
Company Sizesmb
RegionUS
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Hero Cosmetics TikTok campaign: 12% engagement rate. Source: Hero Cosmetics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hero_cosmetics_tiktok_engagement_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/hero_cosmetics_tiktok_engagement_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- engagement rate for Hero Cosmetics TikTok campaign<br><small>Source: Hero Cosmetics (2023) · <a href="https://lighthousedata.io/data/hero_cosmetics_tiktok_engagement_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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