C
Evidence Grade C
Graded
under review
Use with Hedging
Current
3.36%
3.36% -- engagement rate for TikTok influencers in travel (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
3.36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
50
Methodology
45
Freshness
93
Sources (6)
Sprout Social
Primary
Tier A
https://sproutsocial.com/insights/?p=204434 ↗
Source Article
Australian TikTok statistics to inform your strategy in 2025
Australian TikTok statistics to inform your strategy in 2025
Table of Contents
Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index™, 39% of Australian social users turn to TikTok to keep up with …
Also cited by
statista.com
https://www.statista.com/
2026-08-16
2026-08-06
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout’s Influencer Marketing Benchmarks Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
TikTok influencers in travel: 3.36% engagement rate. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-influencer-engagement-rate-travel
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-influencer-engagement-rate-travel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.36%</strong> -- engagement rate for TikTok influencers in travel<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/tiktok-influencer-engagement-rate-travel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.