B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.8%
4.8% -- engagement rate for Local Dealerships (2026)
Local dealerships average a 4.8% engagement rate on Instagram.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Demand Local
Primary
Tier B
https://www.covideo.com/resources/blog/social-media-for-car-dealerships-the-2026/ ↗
Source Article
Social Media Marketing Tips for Car Dealerships in 2026
Social Media for Car Dealerships: The 2026 Playbook to Turn Followers Into Sold Units
Published Date: July 8, 2026
Car dealership using social media marketing to generate vehicle sales
95% of buyers start online. The average car shopper spends 14+ hours researching online (including on social media)…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
Demand Local
· Original study ↗
Methodology
Average engagement rate on Instagram
Segmentation
Industrymarketing
Cite this stat
Plain Text
Local Dealerships: 4.8% engagement rate. Source: Demand Local (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook_engagement_rate_dealerships
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook_engagement_rate_dealerships" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- engagement rate for Local Dealerships<br><small>Source: Demand Local (2026) · <a href="https://lighthousedata.io/data/facebook_engagement_rate_dealerships" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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