B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

88%

88% -- engagement rate for millennials (2025)

Name: Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2025 · Newzoo

Millennials show an 88% engagement rate on mobile gaming platforms according to Newzoo's 2025 report.

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Attribution: Newzoo View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

88%

Unit

Percentage

Data Vintage

2025

Entity

millennials

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

71/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Newzoo Primary Tier B

https://www.adaction.com/blog/fintech-app-user-retention-strategies ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

Fintech App Retention Strategies: The Gaming Rewards Layer

Also cited by

statista.com https://www.statista.com/

2026-08-16

gallup.com https://www.gallup.com/

2026-08-16

socialmediatoday.com https://www.socialmediatoday.com/

2026-08-16

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

blog.hootsuite.com https://blog.hootsuite.com/

2026-08-16

Original Research

Newzoo · Original study ↗

Methodology

Source: Newzoo’s 2025 Global Games Market Report

Segmentation

Industrymarketing

Cite this stat

Plain Text

millennials: 88% engagement rate. Source: Newzoo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-gaming-engagement-millennials

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<blockquote cite="https://lighthousedata.io/data/mobile-gaming-engagement-millennials" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- engagement rate for millennials<br><small>Source: Newzoo (2025) · <a href="https://lighthousedata.io/data/mobile-gaming-engagement-millennials" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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