B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.43%
2.43% -- engagement rate for nano-influencers (2025)
Nano-influencers have an engagement rate of 2.43% according to a Digiday report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
90
Methodology
45
Freshness
92
Sources (10)
Digiday
Primary
Tier A
https://salesfuel.com/what-your-clients-must-know-about-b2b-marketing-influencers/ ↗
Source Article
How Donut King directly engaged 2.44% of an audience of 1.3m followers
Donut King
V Donut with Guarana!
Influencer marketing
Campaign Objective:
Create fun, natural posts holding our funky V donut in a beautiful setting, as a kick before you head to the gym, or alongside a stylish new outfit. We would prefer that the donut be shot in the packaging, so our messaging is …
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Original Research
Digiday
· Original study ↗
Methodology
Engagement rate reported for nano-influencers.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
nano-influencers: 2.43% engagement rate. Source: Digiday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-influencer-engagement-rate-nano-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-influencer-engagement-rate-nano-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.43%</strong> -- engagement rate for nano-influencers<br><small>Source: Digiday (2025) · <a href="https://lighthousedata.io/data/b2b-marketing-influencer-engagement-rate-nano-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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