C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
1.6%
1.6% -- engagement rate for Instagram accounts with over 100,000 followers (2026)
Instagram accounts with over 100,000 followers have an average engagement rate of 1.60%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (4)
Influencer Marketing Hub
Primary
Tier C
https://kristyting.com/make-money-freelancing/instagram-ad-conversion-rate/ ↗
Source Article
Instagram Ad Conversion Rate and Ad Costs 2026 ⋆ Side Gig Accelerator
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Instagram has become a popular platform for businesses to advertise their products or services. Instagram’s visual nature and large user base m…
Also cited by
WP Social Ninja
https://wpsocialninja.com/facebook-vs-instagram/
2026-09-17
2026-09-19
Green Frog Labs
https://greenfroglabs.com/blog/video-sharing-websites
2026-09-19
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Average engagement rate for accounts over 100,000 followers; cited from an Influencer Marketing Hub study; no year stated, publication year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Instagram accounts with over 100,000 followers: 1.6% engagement rate. Source: Influencer Marketing Hub (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-large-account-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/instagram-large-account-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.6%</strong> -- engagement rate for Instagram accounts with over 100,000 followers<br><small>Source: Influencer Marketing Hub (2026) · <a href="https://lighthousedata.io/data/instagram-large-account-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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