B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.9%
4.9% -- engagement rate for Amazon Ads Beauty (2026)
The top-quartile Amazon Ads Engagement Rate benchmark for the Beauty industry is 4.9%.
- Top quartile benchmark value
- Varies by audience quality, offer type, and conversion tracking
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Benchmarketing
Primary
Tier B
https://www.benchmarketing.org/benchmarks/amazon-ads/beauty/engagement-rate ↗
Source Article
Amazon Ads Beauty Engagement Rate Benchmarks 2026 | Benchmarketing
Compare marketplace search, sponsored products, sponsored brands, and DSP in Beauty against practical Engagement Rate ranges. Amazon Ads Engagement Rate benchmarks for Beauty focus on content interaction, audience resonance, and creative fatigue.
2.4%
4.9%
0.8%
Beauty
Amazon Ads Engagement Rate benc…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
Original Research
Benchmarketing
· Original study ↗
Methodology
Top quartile value from Benchmarketing's dataset of curated benchmark observations across channels, industries, and US metro areas.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Ads Beauty: 4.9% engagement rate. Source: Benchmarketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ads-beauty-engagement-rate-top-quartile
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-ads-beauty-engagement-rate-top-quartile" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.9%</strong> -- engagement rate for Amazon Ads Beauty<br><small>Source: Benchmarketing (2026) · <a href="https://lighthousedata.io/data/amazon-ads-beauty-engagement-rate-top-quartile" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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