B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5.65%
5.65% -- engagement rate for Dove 'Dear Influencers' campaign (2024)
The 'Dear Influencers' campaign by Ogilvy Greece and Dove achieved a 5.65% engagement rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.65%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Ogilvy Greece
Primary
Tier A
https://hellopartner.com/2024/08/12/best-cause-led-campaign-ogilvy-greece-dove/ ↗
Source Article
Best Cause-Led Campaign – Ogilvy Greece & Dove
Ogilvy Greece
Dear Influencers
The "Dear Influencers" campaign by Ogilvy Greece and Dove floored our judges with its profound impact on combating unrealistic beauty standards in Greece. In response to the alarming statistic that 80% of Greek girls aged 10-17 aspire to alter their appearance to resem…
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statista.com
https://www.statista.com/
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live955.com
https://www.live955.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
Ogilvy Greece
· Original study ↗
Segmentation
IndustryBeauty & Personal Care
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
Dove 'Dear Influencers' campaign: 5.65% engagement rate. Source: Ogilvy Greece (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ogilvy-greece-dove-dear-influencers-campaign-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/ogilvy-greece-dove-dear-influencers-campaign-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.65%</strong> -- engagement rate for Dove 'Dear Influencers' campaign<br><small>Source: Ogilvy Greece (2024) · <a href="https://lighthousedata.io/data/ogilvy-greece-dove-dear-influencers-campaign-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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