B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- engagement rate for SMS messages (2026)
The average engagement rate for SMS marketing/messages is 15%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (5)
azallon.com.br
Primary
Tier B
https://azallon.com.br/disparo-de-whatsapp-com-api-oficial/ ↗
Source Article
Disparo de Whatsapp com API Oficial: A Lógica Oculta para Conversão
Also cited by
statista.com
https://www.statista.com/
2026-08-16
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
azallon.com.br
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS messages: 15% engagement rate. Source: azallon.com.br (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- engagement rate for SMS messages<br><small>Source: azallon.com.br (2026) · <a href="https://lighthousedata.io/data/sms-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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