B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6.23%
6.23% -- engagement rate for Instagram nano-influencers (fewer than 10,000 followers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Captiv8
Primary
Tier C
https://captiv8.io/resources/influencer-marketing-stats/ ↗
Source Article
26 Fascinating Influencer Marketing Statistics for 2026
Also cited by
statista.com
https://www.statista.com/
2026-08-18
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-18
Original Research
Captiv8
· Original study ↗
Methodology
Captiv8
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram nano-influencers (fewer than 10,000 followers): 6.23% engagement rate. Source: Captiv8 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nano-influencer-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nano-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.23%</strong> -- engagement rate for Instagram nano-influencers (fewer than 10,000 followers)<br><small>Source: Captiv8 (2026) · <a href="https://lighthousedata.io/data/nano-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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