B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- engagement rate for BWS Insiders program (2022-08)
Some posts from the BWS Insiders pilot program achieved engagement rates of up to 35%, compared to an industry benchmark of around 1.4%.
- Applies to top-performing individual posts ('some posts racking up 35%') during the initial pilot rather than an overall average engagement rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022-08
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Advertising Week APAC
Primary
Tier B
https://www.tribegroup.co/stories/bws-insiders ↗
Source Article
How BWS is Unlocking the Creativity of Their Staff
“Our ambition was to create a group of advocates who become content creators to show the world what the BWS brand is really about.”
VANESSA ROWED
The opportunity: Taking staff advocacy to the next level
Since TRIBE launched in 2014, our mission has been to unlock the world’s creativity.
How? With a …
Also cited by
statista.com
https://www.statista.com/
2026-08-15
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
Original Research
Advertising Week APAC
· Original study ↗
Methodology
Industry benchmark is around 1.4%
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
BWS Insiders program: 35% engagement rate. Source: Advertising Week APAC (2022-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bws-insiders-engagement-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bws-insiders-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- engagement rate for BWS Insiders program<br><small>Source: Advertising Week APAC (2022-08) · <a href="https://lighthousedata.io/data/bws-insiders-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.