UK
Marketing Statistics

Verified marketing benchmarks and data points for UK. Browse by metric below.

612 data points · 57 metrics · Updated 2026-10-02

Data Points
612
Metrics Tracked
57
Region
UK

Share Of Local Businesses Recommended By AI Search

1 stat
local businesses
1.200000%
Percentage 2026

Share Of Advertising Generated Sales

1 stat
TV advertising (smaller advertisers)
80.000000%
Percentage 2026

Conversion Rate Increase

1 stat
ecommerce businesses
30.000000%
Percentage 2026

AI Adoption In Programmatic Buying

1 stat
UK senior brand marketers
23.800000%
Percentage 2022

Share Of Google AI Mode Responses Routing To Ota Pages

1 stat
London luxury hotels
65.100000%
Percentage 2025

AI Search Visibility Ranking Weight

1 stat
Google Business Profile signals
12.000000%
Percentage 2026

Monthly Social Reach

1 stat
North Essex Chamber of Commerce
7,000
Count 2026

AI Adoption Rate

2 stats
UK SMEs
31.000000%
Percentage 2025-07
UK media, marketing, and advertising SMEs
53.000000%
Percentage 2025-07

AI Adoption Rate Large Businesses

1 stat
UK businesses with 250 or more employees
44.000000%
Percentage 2026

Marketing Budget Allocation

1 stat
organizations with thought leadership strategy
18.000000%
Percentage 2025

Click Through Rate

1 stat
Google's AI Overviews
15.000000%
Percentage 2023-05

Refund Fraud Experience Percentage

1 stat
UK SMBs
42.000000%
Percentage 2024

Cart Abandonment Reason Share

1 stat
online shoppers (extra costs too high)
48.000000%
Percentage 2026

Customer Lifetime Value Growth Rate

1 stat
Club L London app users
61.000000%
Percentage 2026

Attention Time Lift

1 stat
Morrisons Always On digital display campaign
70.000000%
Percentage 2024-10

Planned AI Adoption Rate

1 stat
UK financial firms
10.000000%
Percentage 2024

Share Of Mobile Attributed Spend Converting Cross Device

1 stat
UK eCommerce categories over £100 AOV
20.000000%
Percentage 2026

AI Search Visibility Factor Weight

1 stat
Local citation signals
13.000000%
Percentage 2026

AI Overview Trigger Rate

1 stat
Google AI Overviews (UK searches)
29.000000%
Percentage Q4 2025

AI Search Usage Rate

1 stat
UK adults
28.000000%
Percentage 2025

Share Of Confectionery And Snack Ads Aired During Child Viewing Hours

1 stat
UK confectionery and snack TV advertising
50.000000%
Percentage 2025

Social Media Followers

1 stat
Sugarvine.com
13,000
Count 2025

AI Efficiency Gain Rate

1 stat
UK employees using AI
53.000000%
Percentage 2026-01

Average Visibility Gain

1 stat
sites producing original content
22.000000%
Percentage 2026-03

Share Of AI Recommended Hotel Properties On Reddit

1 stat
AI-recommended hotel properties
95.000000%
Percentage 2025

Share Of Consumers Using Social Media For Purchase Inspiration

1 stat
consumers
37.000000%
Percentage 2025

Aov Lift With Bnpl

1 stat
UK eCommerce mobile shoppers (BNPL)
18.000000%
Percentage 2026

Ecommerce Marketplace Unicorns

1 stat
London eCommerce and Marketplaces sector
14
Count 2026

Click To Open Rate

1 stat
Aston University Open Day email campaign
12.500000%
Percentage 2025

Black Strategist Representation Rate

1 stat
award-winning advertising strategists
2.900000%
Percentage 2025

Checkout Completion Lift

1 stat
UK eCommerce mobile checkout (wallet payments)
10.000000%
Percentage 2026

Inventory Stock Level Reduction

1 stat
AI inventory forecasting
20.000000%
Percentage 2025

Share Of Users Willing To Share Ar Experiences

1 stat
social media users
40.000000%
Percentage 2026

Positive Brand Perception Rate

1 stat
Companies using outdoor advertising
72.000000%
Percentage 2025

Click Through Rate Lift

2 stats
UK skincare brands email marketing
40.000000%
Percentage 2025
Paid ads featuring user-generated content
4
Multiple 2026

Social Community Audience Size

1 stat
The ParentBible (Facebook & TikTok communities)
540,000
Count 2025

Total Social Media Audience

1 stat
Fat Media Group (UK property marketing agency)
256
Count 2026-03

ROI Increase

1 stat
AI-driven campaigns
22.000000%
Percentage 2026

Conversion Rate Increase With Reviews

1 stat
shoppers who read reviews
70.000000%
Percentage 2026

Organic Revenue Growth Rate

1 stat
CentralNic Group
39.000000%
Percentage 2021

Abandoned Cart Conversion Rate

1 stat
Heinnie Haynes
0.900000%
Percentage 2026

Shopper Reach Rate

1 stat
UK outdoor advertising
88.000000%
Percentage 2024

Shoppers Relying On Social Input For Product Choice

1 stat
general shoppers
75.000000%
Percentage 2024

Lgbtq Identification Rate

1 stat
UK advertising industry
11.000000%
Percentage 2023

SEO Value Backlinks

1 stat
Audley Villages (Kaizen campaign)
152
Count 2021

Advertising Spend Growth

1 stat
Aldi (UK)
34.000000%
Percentage 2022

Share Of Bloggers Seeing Engagement Increase After Content Updates

1 stat
Bloggers surveyed by Semrush
53.000000%
Percentage 2024

Percentage Rating Loyalty Program Critical To Success

1 stat
hotel owners and developers
80.000000%
Percentage 2026

Median Admin Headcount Of 1m Plus Revenue Clinics

1 stat
UK private practice clinics with £1M+ revenue
6
Count 2026

Conversion Rate

1 stat
visitors using Scratch to Win
43.030000%
Percentage 2026

Customer Satisfaction

1 stat
Monzo
80.000000%
Percentage 2023

Advertising Awareness Uplift

1 stat
Aldi
7.000000%
Percentage 2022-11

Social Media Sales Usage Rate

1 stat
merchants
40.000000%
Percentage 2022

Client Agency Relationship Satisfaction Rate

1 stat
UK market research agencies
51.000000%
Percentage 2026

Share Valuing Receiving Exclusive Products From Brand Communities

1 stat
UK consumers (luxury sector)
22.000000%
Percentage 2026

Share Saying Quality Of Products Makes Brand Advocates

1 stat
UK consumers (luxury sector)
44.000000%
Percentage 2026

Share Saying Brand Communities Important

2 stats
UK millennials (luxury sector)
57.000000%
Percentage 2026
UK millennials (travel sector)
56.000000%
Percentage 2026