B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- cart abandonment reason share for online shoppers (extra costs too high) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
vsourz.com
Primary
Tier C
https://www.vsourz.com/gb/blog/optimising-checkout-tips-to-reduce-shopify-shopping-cart-abandonment/ ↗
Source Article
Shopify Store Checkout Optimisation Tips to Reduce Cart Abandonment
Optimising Checkout: Tips to Reduce Shopify Shopping Cart Abandonment
This can be extremely frustrating for business owners who have invested time and effort into setting up their online store, only to see potential sales slip away. The good news is that there are simple strategies you can implement…
Also cited by
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iClick Advertising
https://iclickadvertising.com/blog/ecommerce-paid-ads-mistakes
2026-09-23
Original Research
vsourz.com
· Original study ↗
Methodology
Reason breakdown for cart abandonment; original survey not cited
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Channelecommerce
Cite this stat
Plain Text
online shoppers (extra costs too high): 48% cart abandonment reason share. Source: vsourz.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-extra-costs-48
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-extra-costs-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- cart abandonment reason share for online shoppers (extra costs too high)<br><small>Source: vsourz.com (2026) · <a href="https://lighthousedata.io/data/cart-abandonment-extra-costs-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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