B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
23.8%
23.8% -- ai adoption in programmatic buying for UK senior brand marketers (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.8%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
250
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Scibids
Primary
Tier B
https://newdigitalage.co/technology/artificial-intelligence-ai-digital-marketing-scibids-matt-nash/ ↗
Source Article
For digital marketers, the Golden Age of AI is here - New Digital Age
By Matt Nash, UK Managing Director, Scibids
The world of digital marketing has changed a lot over the last few years. We’ve had to contend with regulatory challenges, the impact of the pandemic, and the upcoming deprecation of third-party cookies. But, despite all of that, revenues have continued to…
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emarketer.com
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2026-08-15
pymnts.com
https://www.pymnts.com/
2026-08-15
Original Research
Scibids
· Original study ↗
Methodology
Survey of more than 250 UK senior brand marketers
Segmentation
Industryprogrammatic_advertising
RegionUK
RoleSenior Brand Marketer
Channeldisplay
Cite this stat
Plain Text
UK senior brand marketers: 23.8% ai adoption in programmatic buying. Source: Scibids (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers_using_ai_in_programmatic_buying
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers_using_ai_in_programmatic_buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.8%</strong> -- ai adoption in programmatic buying for UK senior brand marketers<br><small>Source: Scibids (2022) · <a href="https://lighthousedata.io/data/marketers_using_ai_in_programmatic_buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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