B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- purchase preference rate for Brand followers on social media (2024)
77% of people who follow a brand on social media are more likely to buy from them than a competitor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
peppersocial.co.uk
Primary
Tier C
https://peppersocial.co.uk/why-your-business-needs-to-be-on-social-media/ ↗
Source Article
Why Your Shop Needs to Be On Social Media | Pepper Social
Did you know there are now more than 3 BILLION people using social media? Three billion! That’s almost half the global population.
So while it can be tempting to think that there’s no point bothering with Facebook, Instagram or Twitter anymore (life’s busy enough, you’ll never get seen, right?), you…
Original Research
peppersocial.co.uk
· Original study ↗
Methodology
Secondary citation; original survey not named
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Brand followers on social media: 77% purchase preference rate. Source: peppersocial.co.uk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-followers-buy-likelihood-77pct
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<blockquote cite="https://lighthousedata.io/data/brand-followers-buy-likelihood-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase preference rate for Brand followers on social media<br><small>Source: peppersocial.co.uk (2024) · <a href="https://lighthousedata.io/data/brand-followers-buy-likelihood-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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