B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- purchase preference rate for Latino consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
750
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Bodega
Primary
Tier B
http://spanishtarget.com/main/advertising-in-spanish-is-it-really-worth-it/ ↗
Source Article
Advertising in Spanish: Is it really worth it?
Original Research
Marketing Bodega
· Original study ↗
Methodology
Survey by ad agency Marketing Bodega
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Latino consumers: 64% purchase preference rate. Source: Marketing Bodega (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spanish-ad-purchase-likelihood-64-percent
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<blockquote cite="https://lighthousedata.io/data/spanish-ad-purchase-likelihood-64-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- purchase preference rate for Latino consumers<br><small>Source: Marketing Bodega (2026) · <a href="https://lighthousedata.io/data/spanish-ad-purchase-likelihood-64-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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